Surfer Joe has been involved in the surf music scene since the middle of the 90s, building up his name worldwide as a musician and event organizer. By currently playing more than a hundred concerts a year around the world, Surfer Joe is among the most active artists in modern surf music. In addition to participating in the most important surf-related events around the world, including festivals in the USA and all over Europe, and being mentioned or interviewed in books and movies about the genre, he has released 7 full length recordings, 5 EPs and 2 7 inch singles. His recordings have also appeared on over 9 compilation releases.

Surfer Joe represents the true, authentic side of surf music, carrying on the sound and energy legacy of the original early 60s California bands, while introducing his own unique style. His compositions are very melodic, easily recognizable, memorable and accessible to any kind of audience. Many of the songs feel so familiar upon first listen that they are commonly referred to as "instant classics". On stage, Surfer Joe likes to tell stories and anecdotes, and keeps the interaction with the audience personal and funny. He has plenty of material to draw from, as he has personally performed and interacted with many of the legends of the genre at several of the most important original locations and venues. All this, together with being the co-organizer of the Surfer Joe Summer Festival - the most revered surf music event of the world - gained Surfer Joe the unofficial title of "international surf music ambassador."