As of 2024, The Bloody Beetroots remains a pioneering force in the world of electronic music, bridging the gap between electro, punk rock, and dance genres. Founded in 2006 by Sir Bob Cornelius Rifo, an Italian musician and producer, the project has undergone various transformations over the years, but has never wavered in its ability to captivate audiences globally. From his breakout hit "Warp 1.9" with Steve Aoki to his critically acclaimed albums like Romborama, Hide, and The Great Electronic Swindle, The Bloody Beetroots have carved out a unique niche. 
The act gained international fame for its unique blend of electronic beats and live instruments, as well as his iconic TBB mask, which has become a symbol of his bold artistic vision. Sir Bob Cornelius Rifo’s collaborations read like a who's-who of the music industry, spanning from Paul McCartney to Tommy Lee and Jet. He’s also shared the stage with big names like Snoop Dogg, Metallica, The Prodigy and Kanye West, exhibiting his genre-defying flexibility. In recent years, The Bloody Beetroots has delved into new sonic territories while still remaining true to his roots. The addition of various multimedia elements into his shows has elevated his performances into full-fledged immersive experiences, earning Bob a dedicated following both in the festival circuit and in more intimate venues. 
Still riding the wave of success, Sir Bob Cornelius Rifo continues to be a multi-faceted artist—DJ’ing, producing, and even engaging in activism, particularly in environmental causes. Rifo shows no signs of slowing down; he's still in the race, perpetually hungry for content, knowledge, and the next opportunity to electrify audiences. Through 
numerous albums, EPs, and global tours, The Bloody Beetroots remain an indomitable force in the music world, continually evolving while leaving an indelible mark on both fans and the industry at large.