Willow Avalon, a rural Georgia native whose first word was "Elvis," grew up surrounded by gospel and country music. She began playing piano in church and taught herself guitar at age 12, quickly turning to songwriting as a means of escape and salvation. At just 15, she left home and spent a brief period living in her car before making her way to California. Now based in New York, Avalon writes, plays and produces her own music alongside a small group of trusted collaborators, crafting a sound that refreshingly blends classic country and Americana. Her debut EP, Stranger, has racked up over 30 million streams, and her songs "Tequila and Whiskey" and "Homewrecker" have earned widespread attention. Avalon’s unique style has led her to share stages with artists like Charles Wesley Godwin, Paul Cauthen, Cage the Elephant and more. Her anticipated debut album, Southern Belle Raising' Hell, is due out January 2025.

Evocative artist-writer Zandi Holup is a wildflower: unique, free as the wind, and blossoming in Music City. Born in Pennsylvania, she drifted from city to city until she found her home in Nashville six years ago. Cut from the same cloth as legendary folk singer-songwriters like Joan Baez, Bob Dylan, and Joni Mitchell, Holup's raw brand of original folk country flourishes through unfiltered storytelling reminiscent of Dolly Parton and emphasized by her emotive vocals. A grassroots following placed her on the map as snippets of demos and unreleased songs resonated across social media in increasing numbers. Her first release, “Wait for You,” sat at No. 1 on the all-genre Spotify Fresh Finds playlist, amassing over a million streams with no promotion outside of her TikTok following. She has opened for the likes of 49 Winchester, Steve Earle, Amanda Shires, Ann Wilson of Heart, and more. Named a 2023 Artist to Watch by The Nashville Briefing, Holup signed a publishing deal with Arthouse Entertainment and TurnTable Music in partnership with Universal Music Publishing, and a record deal with Big Loud Records in 2023. Her first release on the label, “Gas Station Flowers,” is available now.